January 2026
27
Jan
The Carbon Imperative: Why Embodied Carbon is the Next Step for Net-Zero Buildings
The global construction industry is at a crossroads. For years, the gold standard of “green building” was defined by operational efficiency—how much electricity a building consumes once the tenants move in. However, as our power grids become greener and HVAC systems more efficient, a new challenge has emerged from the shadows. It is the “Elephant in the Room”: Embodied Carbon.
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